Tappers is a family-owned provider of luxury diamonds and designer fashion jewelry, serving generations of customers in the greater Detroit area. When it came time to rejuvenate their brand, the Tappers team called M Space. We focused on a strategy to honor their upscale heritage and style. We refreshed the brand by designing a new Tappers logo, color palette, gift boxes, wrapping paper, shopping bags, gift cards, and email templates. The Tappers branding incorporates the sparkle of stones and metals and jewels, without competing with the actual product. We call the mark “the glow” because our client wants customers to feel aglow when when they enjoy their new purchase from Tappers.