Village Farms
Uniting a fast-moving agriculture conglomerate.
Village Farms, a pioneer in greenhouse-grown produce, was eager to expand their portfolio into the recreational cannabis, health, and wellness markets. They needed to develop a sturdy brand family to house their growing stable of companies.
Working closely with our agency partners, M Space developed a new branding and an identity system to house everything from tomatoes and cannabis. We created a strong, durable brand that provides a solid and flexible foundation for the whole Village Farms family.
In a category overwhelmed with green-colored branding, our unique red orange and gray palette was designed to help Village Farms stand above the pack.
The website was built to present an energetic company that’s always innovating, always moving forward. It tells a deeply personal environmental story and conveys the values shared among all its portfolio companies. These individual brands are showcased for investors with useful operating and financial details. Village Farms, the company and brand, has continued to grow around the world. They’ve attracted new companies, investors and partners into their corporate family and the brand is set up to expand with them.
Partners: Courage, Compass Marketing