Becoming a household name.

At a pivotal point in their journey, CSN Stores combined numerous home goods websites into one rapidly growing platform and renamed it Wayfair. They offer ‘a zillion things home’, the largest selection of home furnishings and decor across all styles and price points. M Space developed Wayfair’s brand identity which included a symbol made of 4 colored houses to convey various styles and tastes coming together under one roof. Combined, the houses formed an open box shape symbolizing the convenient shipping aspect of online shopping. Beyond the famous Wayfair logo, we created a flexible brand palette, an early website design, a look for promotional sales, holidays and more. We established a voice, style and point of view to engage with a wide variety of shoppers in a friendly spirited manner that’s uniquely Wayfair.