Sweet Blue Swim Academy

Celebrating the joy of swimming.

A two-time Olympian Gold medalist and a Yale University Dean founded a swim school together, Sweet Blue Swim Academy, to offer the finest swim education and experience. They believe combining swim technique with playfulness fosters a lifelong love of water. Inspired by the aesthetics of school tradition, M Space created an academic, but joy-filled brand identity. We developed a logo, color palette, website, social media templates, marketing pieces and lots of fun swag for the students and teachers. And we continue to help Sweet Blue grow their brand as they expand and serve more swimmers through new programs and locations.