Reimagining a familiar neighborhood bank.
When Pawtucket Credit Union was rebranding themselves, they called us for design and naming. Their longstanding customers appreciated having a local resource across dozens of offices, but our client found themselves increasingly competing against aggressive fintech rivals. They wanted their full-service banking brand to feel more modern and connected to the community. We developed and launched a new identity for them, including a new name, Coastal1, and cohesive branding and retail signage that were inspired by the patterns of the local shoreline.
Partners: Courage
