Blackstone Valley Cannabis
A regional marijuana company launching a dispensary and its own line of cultivated products.
It’s not easy to make a name for yourself in the competitive and regulated cannabis market. Ahead of their opening, Blackstone Valley Cannabis engaged M Space to create a brand identity system that reflects their welcoming vision. We honed their overall strategy and developed a branding that stands apart from the cliché slick dark aesthetic of other marijuana companies. Drawing on the rich industrial history of the Blackstone Valley, the flower shape of our logo is reminiscent of both a mill wheel and a cannabis plant. We chose to create a simple, bright, optimistic look that resonates with the idea of being a modern accessible company developing new unique products.
We then rolled out the new Blackstone Valley Cannabis brand across their business, designing child-proof product packaging, store signage, point-of-purchase promotions, advertising, a commerce-enabled website and plenty of swag that both complies with state regulations and puts smiles on customers’ faces.
