Wayfair

CSN Stores combined numerous home goods websites into one rapidly growing company renamed Wayfair. Wayfair offers a zillion things home – the largest selection of home furnishings and decor across all styles and price points online. M Space developed Wayfair’s brand identity with a logo made of 4 colored houses conveying various styles and tastes coming together in one place. And combined, the houses form one open box shape symbolizing the convenient shipping aspect of online shopping. It’s a simple mark and flexible brand palette helps the brand engage with a wide variety of customers and constituents in a friendly spirited manner that’s uniquely Wayfair.